Page 12 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY

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Case study 1.
George Kessler, champagne and finance businessman from the Wall Street
organized a birthday party “Gondoliers’ Night” at Hotel Savoy in London in
1905. The hotel courtyard was converted into an artificial lake, lightened with
400 Venetian lanterns and decorated with 12000 carnations and roses. The water
was colored, and gondolas were floating among mini replicas of Doge’s Palace,
St. Mark’s church and other most beautiful Venetian buildings. Enrico Caruso
was singing at the light of an artificial moon (Augustin, 2002, 106).
Case study 2.
Dragutin Tadijanoviü, a famous Croatian poet and Nobel prize candidate, was a
young and very poor student in Zagreb in 1926. He was robbed, left completely
without money and not knowing how to live until the end of the month, he came to
the idea to ask for help from the Hotel Esplanade. The management approved the
lunch and dinner without drinks for the whole year and then for another year.
Tadijanoviü, who many years later became a very famous and beloved poet,
remained a faithful guest of the Hotel during his whole life.
Case Study 3.
Grand Hotel et de Milan, built in 1863 as the most modern hotel of that time in
Italy, linked its organizational culture to the biggest names of Italian opera.
Giuseppe Verdi lived in the hotel from 1872 till his death in 1901. He composed
some of his operas in the hotel. During his illness, the information on his health
was displayed in the hotel lobby, and the hotel spread straw on the street so that
the noise produced by horses and carriages would not disturb the maestro. The
hotel hosted also Arturo Toscanini, Richard Wagner, Camille Saint-Saëns,
PietroMascagni, Richard Strauss, Enrico Caruso, Maria Callas etc. and even
manager’s daughtergot married with Umberto Giordano (Ricci 1999, 7.
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