Page 11 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 11
7KHUH DUH WKUHH JURXSV RI V\PEROV
VHPDQWLF V\PEROV
/DQJXDJH LV WKH PRVW LPSRUWDQW V\PERO RI FXOWXUH 1DWLRQV GHYHORS WKHLU QDWLRQDO
FXOWXUH WKURXJK WKHLU QDWLRQDO ODQJXDJH 6RPH JURXSV GHYHORS WKHLU RZQ ODQJXDJH
FKLOGUHQ WHHQDJHUV DQG VRPH SURIHVVLRQV GHYHORS WKHLU WHUPLQRORJ\ ZKLFK LV QRW
XQGHUVWDQGDEOH WR RWKHUV &RPPRQ ODQJXDJH LV HVVHQWLDO IRU FRPPXQLFDWLRQ
0DQ\ RUJDQL]DWLRQV XVH ODQJXDJH IRU LGHQWLILFDWLRQ RI FXOWXUH RU VXEFXOWXUH
3URIHVVLRQDO ODQJXDJH LV GHWHUPLQHG E\ WKH SURIHVVLRQ EXW WKHUH DUH VWLOO
GLIIHUHQFHV D ODZ\HU ZKR VWDUWV WR ZRUN LQ D KRWHO PXVW ILUVW OHDUQ VSHFLILF KRWHO
WHUPLQRORJ\ RWKHUZLVH KH ZLOO QRW EH DEOH WR ZRUN HIILFLHQWO\ +RWHO LQGXVWU\ DOO
RYHU WKH ZRUOG XVHV D ORW RI (QJOLVK H[SUHVVLRQV HYHQ DEEUHYLDWLRQV LQ HYHU\GD\
FRPPXQLFDWLRQ ZKLFK UHTXLUHV IURP DQ\ QHZ VWDII PHPEHU WR DGRSW WKDW VW\OH ,W
LV ZHOO NQRZQ WKDW WKH 5LW] &DUOWRQ VWDQGDUG LV WR DQVZHU ZLWK WKH SKUDVH ³0\
SOHDVXUH´ ZKHQHYHU JXHVW WKDQNV IRU VHUYLFH LQVWHDG RI ³1HYHU PLQG´ RU VLPLODU
7KH FRUSRUDWLYH FXOWXUH LV HYLGHQW HYHQ LQ WKH ZD\ KRZ KRWHO UHFHSWLRQLVW DQVZHUV
WKH SKRQH 7KH UXOH LQ VRPH JOREDO KRWHO FRUSRUDWLRQV LV WR DQVZHU WKH SKRQH LQ
(QJOLVK DQG QRW LQ ORFDO ODQJXDJH LQ VSLWH RI GLVVDWLVIDFWLRQ RI ORFDO VWDII ,W LV
YHU\ LPSRUWDQW KRZ HPSOR\HHV H[SUHVV WKHPVHOYHV EHFDXVH VRPHWLPHV WKH ZURQJ
VHOHFWLRQ UHVXOW ZLWK LQFRPSDWLEOH VLWXDWLRQ QR PDWWHU KRZ EHDXWLIXO QHZ
HPSOR\HH PLJKW EH EXW VKH ZLOO QRW EH DSSURSULDWH IRU D ILYH VWDU KRWHO LI VKH
VSHDNV LQ VODQJ
EHKDYLRULVWLF V\PEROV
5HIHU WR YDULRXV PRGHOV RI EHKDYLRU DQG DWWLWXGH 2YHUDOO DWWLWXGH RI HPSOR\HHV
UHIOHFW WKHLU ZD\ RI WKLQNLQJ 7KH EHKDYLRU RI VWDII LV WKH UHVXOW RI FRUSRUDWH
FXOWXUH 0RVW LPSRUWDQW EHKDYLRULVWLF V\PEROV DUH WKH RUJDQL]DWLRQDO ULWXDOV DQG
FHUHPRQLHV ,W LV ZHOO NQRZ WKDW PDQ\ KRWHO FRUSRUDWLRQV KLUH VWDII IRU WKHLU
DWWLWXGH DQG QRW NQRZOHGJH ³:H FDQ WHDFK RXU VWDII WHFKQLFDO WKLQJV EXW ZH
FDQQRW WHDFK WKHP DWWLWXGH´
PDWHULDO V\PEROV
$UH WKH PRVW YLVLEOH SDUW RI WKH FRUSRUDWH FXOWXUH 7KH\ H[SUHVV FHUWDLQ EHOLHIV
DQG YDOXHV DQG WUDQVIHU WKHP WR WKH PHPEHUV RI WKH RUJDQL]DWLRQ EXW DOVR WR
RXWVLGH SXEOLF 2QH RI WKH PDWHULDO V\PEROV DUH WKH RIILFHV D ORW RI VSDFH ZLWK
OHVV IXUQLWXUH LV WKH FRQFHSW ZKLFK KDV D VSHFLILF PHVVDJH DERXW WKH SRZHU PRQH\
DQG KLHUDUFKLF SRVLWLRQ 2WKHU PDWHULDO V\PEROV FDQ EH WKH SDUNLQJ SODFH W\SH RI
ODS WRS PRELOH SKRQH GUHVV FRGH 0DQ\ KRWHO FRPSDQLHV OLNH 7KH 5LW] &DUOWRQ
SUHVFULEH HYHQ WKH VL]H DQG W\SH RI MHZHOU\ RU VRFNV ZKLFK HPSOR\HHV DUH DOORZHG
WR ZHDU &RPSDQLHV XVH PDWHULDO V\PEROV WR VHQG PHVVDJHV WR WKHLU FOLHQWV ±
WKURXJK WKH GHVLJQ RI EXLOGLQJ FRPSDQ\ FDUV 7KH 3HQLQVXOD +RWHO &RUSRUDWLRQ
IURP +RQJ .RQJ DQG %XUM $O $UDE KDYH D IOHHW RI 5ROOV 5R\FH DW GLVSRVDO RI WKHLU
JXHVWV XQLIRUPV HWF 6RPHWLPHV KRWHO FRPSDQLHV SD\ PRUH DWWHQWLRQ WR
H[FOXVLYLW\ DQG H[WUDYDJDQFH WKDQ WR HIILFLHQF\ RU IXQFWLRQDOLW\ 1RW RQO\ LV WKH
DVSHFW RI WKH EXLOGLQJ DQ LPSRUWDQW PDWHULDO V\PERO EXW DOVR WKH ORFDWLRQ +RWHO
FRPSDQLHV TXLWH RIWHQ XVH IDPRXV IDVKLRQ GHVLJQHUV WR GHVLJQ XQLIRUPV IRU WKHLU
HPSOR\HHV 3LHUUH &DUGLQ EXW DOVR WR GHVLJQ EHGFORWKHV /DXUD $VKOH\ RU URRPV
&KULVWLDQ /DFURL[ .DUO /DJHUIHOG 0LVVRQL HWF RU HQWLUH KRWHOV ZKLFK UHVXOWHG
ZLWK WUHQG RI VR FDOOHG ³IDVKLRQ KRWHOV´ *LRUJLR $UPDQL 9HUVDFH %XOJDUL VPDOO
FKDLQV RI KRWHOV ZKLFK WUDQVIHUUHG WKH FXOWXUH WKRVH IDVKLRQ GHVLJQHUV GHYHORSHG
LQ IDVKLRQ WR KRWHO EXVLQHVV 0DQ\ KRWHOV XVH HOHPHQWV RI QDWLRQDO FXOWXUH IRU
GHVLJQ RI LQWHULRU RU IRU XQLIRUPV 6XFK FRQFHSW LV LPSOHPHQWHG HYHQ LQ WKH
QDPHV RI KRWHO DUHDV UHVWDXUDQWV ORXQJHV URRPV 8QLIRUPV UHIOHFW QRW RQO\ WKH
ϰ

