Page 14 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 14
7KHVH WKUHH VKRUW DQG YHU\ VLPSOH VWHSV H[SUHVV WKH HQWLUH SKLORVRSK\ RI FXVWRPHU
VHUYLFH 0LFKHOOL
&RUSRUDWH FXOWXUH LV LQIOXHQFHG E\ UHJLRQDO RU QDWLRQDO FXOWXUH -DIDU ,Q
JOREDO FRPSDQLHV WKH FRUSRUDWH FXOWXUH DQG QDWLRQDO FXOWXUH PLJKW EH VRPHWLPHV LQ FRQIOLFW
ZKLFK ZLOO UHVXOW ZLWK GHFOLQH LQ TXDOLW\ RI VHUYLFH (PSOR\HHV RI PDQ\ GLIIHUHQW
QDWLRQDOLWLHV RI GLIIHUHQW UHOLJLRQV KDELWV YDOXHV ODQJXDJHV HWF ZRUN WRJHWKHU WRGD\ LQ
JOREDO KRWHO FRPSDQLHV 0DQ\ PXOWLQDWLRQDO FRPSDQLHV FRQVLGHU PXOWLFXOWXUDO GLYHUVLW\ D
SUREOHP DQG QRW D FRPSHWLWLYH DGYDQWDJH 7KH\ VSUHDG WKHLU RZQ FXOWXUH LQ WKH
PDQDJHPHQW VW\OH EHKDYLRU GUHVV FRGH HWF EXW IRU VXFFHVVIXO RSHUDWLRQV LW LV LPSHUDWLYH
WKDW WKHLU FXOWXUH KDUPRQL]HV ZLWK WKH ORFDO FXOWXUH 7KH QDWLRQDO FXOWXUH FDQQRW EH LJQRUHG
EHFDXVH LW LV RQH RI WKH EDVLF HOHPHQWV RI WKH FRUSRUDWH FXOWXUH ,I WKH IRUHLJQ PDQDJHUV LQ
KRWHO FRUSRUDWLRQV GR QRW WDNH LQWR FRQVLGHUDWLRQ VSHFLILF FKDUDFWHULVWLFV RI QDWLRQDO FXOWXUH
WKH KRWHO ZLOO IDFH D ORW RI SUREOHPV ZKLFK ZLOO KDYH VHULRXV LPSDFW RQ HIILFLHQF\ DQG
SURILWDELOLW\ RI WKH KRWHO 7KH QDWLRQDO FXOWXUH ZLOO DOVR LQIOXHQFH WKH VW\OH RI PDQDJHPHQW
7KH FXOWXUHV ZKLFK KDYH VWURQJ KLHUDUFKLFDO V\VWHP ZLOO QRW DFFHSW WKH PDQDJHU ZLWK WRR
GHPRFUDWLF VW\OH EHFDXVH LW ZLOO EH XQGHUVWRRG DV ZHDNQHVV 7KH ODQJXDJH PLJKW EH D
VHULRXV SUREOHP ± HPSOR\HH ZLWK SRRU NQRZOHGJH RI IRUHLJQ ODQJXDJH PLJKW QRW
XQGHUVWDQG WKH FRPPDQGV RU PLJKW UHSURDFK WR WKH IRUHLJQ PDQDJHU ODFN RI ZDUPWK
KXPRU RU KXPDQ UHODWLRQV
:KLOH ODUJH LQWHUQDWLRQDO KRWHO FRPSDQLHV LQLWLDOO\ LQVLVWHG RQ XQLTXH GHVLJQ RI WKHLU
KRWHOV DOO RYHU WKH ZRUOG QRZDGD\V WKH WUHQG LV WR KDYH KRWHOV ZLWK EDVLF HOHPHQWV ORJR
FRQFHSW RI WKH FRUSRUDWLRQ EXW ZLWK GHVLJQ LQWHULRU XQLIRUPV ZKLFK H[SUHVVHV ORFDO
QDWLRQDO YDOXHV
6RPH VWURQJ QDWLRQDO FXOWXUHV ZLOO SUHYDLO UHJDUGOHVV WKH VWURQJ LQWHUQDWLRQDO KRWHO
EUDQG OLNH 7KDL FXOWXUH ± LQ 6KHUDWRQ 'XVLW 7KDQL ,QWHU &RQWLQHQWDO HWF WKH VWDII ZLOO
DOZD\V VPLOH LQ D UHFRJQL]DEOH 7KDL ZD\ 'XVLW 7KDQL PDQDJHG IRU D FHUWDLQ SHULRG KRWHOV
LQ 86$ DQG WKHLU PDQDJHUV WULHG WR WUDQVIHU WKH VDPH VW\OH EXW $PHULFDQ HPSOR\HHV FRXOG
QRW DGRSW 7KDL ZD\ RI VPLOLQJ WR JXHVWV EHFDXVH LW ZDV IDU IURP WKHLU RZQ FXOWXUH ,W LV
DOVR DQ LPSRUWDQW TXHVWLRQ ZKLFK ORQJ WHUP LPSDFW ZLOO KDYH EUDQGHG KRWHO RQ ORFDO FXOWXUH
&HURYLü
,QWHUQDWLRQDO KRWHO FRUSRUDWLRQV SD\ D ORW RI DWWHQWLRQ WR DSSURSULDWH VHOHFWLRQ RI VWDII
7KH FDQGLGDWHV ZLWK GHJUHHV IURP LQWHUQDWLRQDO 6ZLVV KRWHO VFKRROV XVXDOO\ KDYH SULRULW\
EXW PDQ\ KRWHO FRUSRUDWLRQV DGRSW SULQFLSOHV RI OHDUQLQJ RUJDQL]DWLRQ DQG SODQ DGGLWLRQDO
HGXFDWLRQ IRU WKHLU VWDII RQ \HDUO\ EDVLV 7KH 5LW] &DUOWRQ LV WKH EHVW H[DPSOH ± DOO RI WKHLU
HPSOR\HHV H[HFXWLYHV VXSHUYLVRUV VWDII DWWHQG FRXUVHV DQG WUDLQLQJV HYHU\ \HDU SHU RQH
PRQWK KRXUV 7KH LGHD LV WKDW RQO\ HGXFDWHG VWDII ZLOO SURYLGH GHVLUHG VHUYLFH
/DUJH KRWHO FRUSRUDWLRQV KDYH VSHFLDO SURJUDPV IRU WKHLU H[HFXWLYHV OLNH 7KH 5H]LGRU
+RWHO *URXS ZKLFK RUJDQL]HV VHPLQDUV IRU VHOHFWHG H[HFXWLYHV RQ VHYHUDO ZHHNHQGV SHU
\HDU SUHSDULQJ WKHP WR WDNH RYHU WKH SRVLWLRQ RI JHQHUDO PDQDJHU ZLWKLQ WKH FRUSRUDWLRQ
7KH GXUDWLRQ RI WKDW SURJUDP LV DSSUR[LPDWHO\ WKUHH \HDUV
7KHUH DUH LPSRUWDQW JOREDO KRWHO FRUSRUDWLRQV ZKLFK IRXQGHG KRWHO VFKRROV EDVLFDOO\ ZLWK
WKH SXUSRVH WR FUHDWH VWDII DFFRUGLQJ WR WKHLU QHHGV DQG VWDQGDUGV
-XPHLUDK ,QWHUQDWLRQDO IURP 'XEDL IRXQGHG LQ 7KH (PLUDWHV $FDGHP\ RI
+RVSLWDOLW\ 0DQDJHPHQW LQ FRRSHUDWLRQ ZLWK WKH (FROH +{WHOLqUH GH /DXVDQQH
7KH 5LW] &DUOWRQ LQDXJXUDWHG 7KH 5LW] &DUOWRQ /HDGHUVKLS &HQWHU LQ ZLWK YDULRXV
SURJUDPV IRU PDQDJHUV 7KH FRXUVHV DUH DWWHQGHG E\ H[HFXWLYHV IURP GLIIHUHQW ILHOGV
EDQNV KHDOWK LQGXVWU\ KXPDQ UHVRXUFHV WUDQVSRUWDWLRQ HWF QRW RQO\ IURP KRWHO LQGXVWU\
7KH FRUSRUDWLRQ EHOLHYHV WKDW 7KH 5LW] &DUOWRQ /HDGHUVKLS &HQWHU SUHVHUYHV WKH FRUSRUDWH
FXOWXUH RI H[FHOOHQFH LQ VSLWH RI WKH IDVW JURZWK RI WKH FRPSDQ\ ZKLFK VRPHWLPHV PLJKW EH
D SUREOHP ± WRR IDVW GHYHORSPHQW ZHDNHQV WKH FXOWXUH
ϳ

