Page 8 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 8
7+( ,03257$1&( 2) &25325$7( &8/785( ,1 */2%$/
+27(/ ,1'8675<
$PHOLD 7RPDãHYLü
$EVWUDFW
&RUSRUDWH FXOWXUH UHIHUV WR EHOLHIV H[SHFWDWLRQV DQG YDOXHV UHFRJQL]HG DQG DGRSWHG E\ PDMRULW\ RI HPSOR\HHV LQ D
FRPSDQ\ ,W LV H[SUHVVHG LQ WKH ODQJXDJH XVHG E\ WKH RUJDQL]DWLRQ LWV VWRULHV ULWXDOV V\PEROV GHFRU
LFRQRJUDSK\ DQG LW PDNHV WKH FRPSDQ\ UHFRJQL]DEOH DQG FRQVHTXHQWO\ LW EHFRPHV DQ LPSRUWDQW SDUW RI
FRPSHWLWLYH DGYDQWDJH IUDPHZRUN 5HVHDUFK GRQH RQ JOREDO KRWHO FRUSRUDWLRQV FRQILUPV WKDW WKH FRUSRUDWH
FXOWXUH DV HVVHQWLDO HOHPHQW RI GLIIHUHQWLDWLRQ LV H[WUHPHO\ LPSRUWDQW UHSUHVHQWLQJ WKH SKLORVRSK\ YLVLRQ DQG
PLVVLRQ RI WKH EUDQG ,Q VRPH JOREDO KRWHO FRUSRUDWLRQV WKH QDWLRQDO FXOWXUH LV SUHVHQW LQ YDULRXV IRUPV EXW ZLOO
QRW SUHYDLO RYHU WKH DGRSWHG FRUSRUDWH FXOWXUH &RUSRUDWH FXOWXUH LQIOXHQFHV WKH PDQDJHPHQW RI KXPDQ UHVRXUFHV
DQG WKH VHOHFWLRQ RI HPSOR\HHV WKXV VRPH KRWHO FKDLQV HVWDEOLVK WKHLU RZQ HGXFDWLRQDO VWUXFWXUHV ZLWK WKH SXUSRVH
WR IRUP WKHLU RZQ SHUVRQQHO WR PDLQWDLQ DQG LPSURYH WKH GHVLUHG FRUSRUDWH FXOWXUH DQG TXDOLW\ 5HVHDUFKLQJ
PHWKRGRORJ\ LQYROYHG DQDO\VLV V\QWKHVLV GHVFULSWLRQ DQG FRPSDULVLRQ
Keywords: corporate culture, global hotel corporations, national culture, educational structure
&RUSRUDWH FXOWXUH DV D SDUW RI WKH VXFFHVVIXO PDQDJHPHQW
&RUSRUDWH FXOWXUH LV DQ LPSRUWDQW HOHPHQW RI WKH VXFFHVVIXO PDQDJHPHQW LQ DQ\ HFRQRPLF
DUHD ,W LQFOXGHV DVVXPSWLRQV DQG EHOLHYHV DERXW UHDOLW\ WUXWK VSDFH WLPH KXPDQ QDWXUH
UHODWLRQV DQG DFWLYLWLHV ,W LV LQFRUSRUDWHG DQG HYLGHQW LQ WKH RUJDQL]DWLRQ V VWRULHV DQG
ULWXDOV HYHQ LQ D GUHVV FRGH ,W LV H[SUHVVHG WKURXJK WKH V\VWHP RI YDOXHV ZKLFK UHSUHVHQW
SKLORVRSK\ PLVVLRQ DQG YLVLRQ RI WKH FRPSDQ\ XVLQJ WKH ODQJXDJH V\PEROV VFHQRJUDSK\
DQG LFRQRJUDSK\ &RUSRUDWH FXOWXUH PDNHV YLVLEOH WKH YDOXHV RI WKH FRPSDQ\ ZKLFK PLJKW
HPSKDVL]H WKH FRPSHWLWLYH GLYHUVLW\ DQG LQ WKDW VHQVH LW ZLOO LQIOXHQFH WKH SURILWDELOLW\
&RUSRUDWH FXOWXUH PXVW EH HPEUDFHG DQG DGRSWHG E\ PDMRULW\ RI HPSOR\HHV RWKHUZLVH LW
ZLOO EH SUHYDLOHG E\ VRPH RWKHU FXOWXUH VRPHWLPHV QRW GHVLUDEOH E\ WKH PDQDJHPHQW
&RUSRUDWH FXOWXUH LV QRW D PRQROLWKLF FXOWXUH ± LV LW D SURGXFW RI YDULRXV VXEFXOWXUHV 7KH
VWUHQJWK RI WKRVH FXOWXUHV ZLOO GHWHUPLQH WKH FRUSRUDWH FXOWXUH DV ZHDN RU VWURQJ 7KHUHIRUH
WKH FRUSRUDWH FXOWXUH PXVW EH PDQDJHG DQG QRW OHIW WR WKH XQSODQQHG FRLQFLGHQFH
&RUSRUDWH FXOWXUH IRUPV FROOHFWLYH LGHQWLW\ ZKLFK HQDEOHV WKH HPSOR\HHV WR EH LGHQWLILHG
ZLWK WKH RUJDQL]DWLRQDO PLVVLRQ DQG SROLWLFV 7KH FXOWXUH KHOSV WKH HPSOR\HHV WR PHHW WKH
FOLHQWV¶ UHTXHVWV DQG IDFH WKH SUHVVXUHV LW RIIHUV WKH VWUXFWXUH ZLWKLQ ZKLFK WKH\ FDQ VDIHO\
PRYH DQG SHUIRUP ZLWKRXW WKH DXWKRULWDWLYH PDQDJHULDO VW\OH ZKLFK ZRXOG OLPLW WKHLU
PRWLYDWLRQ DQG FUHDWLYLW\ &RUSRUDWH FXOWXUH LV EDVHG RQ WKH FRQFHSW RI OHDUQLQJ
RUJDQL]DWLRQ LW KDV LPSDFW RQ WKH W\SH RI WKH RUJDQL]DWLRQDO VWUXFWXUH DQG PDQDJHPHQW
VW\OH 7KHUHIRUH LW VKRXOG LQYROYH DOO HPSOR\HHV DQG DOO QHZ FDQGLGDWHV VKRXOG EH FKRVHQ
DFFRUGLQJ WR WKH FRUSRUDWH FXOWXUH &RUSRUDWH FXOWXUH LV YHU\ LPSRUWDQW ZKHQ WKH FRPSDQ\
GHFLGHV WR LQLWLDWH DQ LPSRUWDQW RUJDQL]DWLRQDO FKDQJH EHFDXVH VXFFHVVIXO FKDQJHV DUH QRW
SRVVLEOH ZLWKRXW WKH FKDQJH RI D FRUSRUDWH FXOWXUH DV ZHOO
ϭ
$PHOLD 7RPDãHYLü 3K' 9(51 8QLYHUVLW\ RI $SSOLHG 6FLHQFHV ,EOHURY WUJ
=DJUHE &URDWLD DPHOLD WRPDVHYLF #JPDLO FRP
ϭ

