Page 8 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 8

7+( ,03257$1&( 2) &25325$7( &8/785( ,1 */2%$/
                                                  +27(/ ,1'8675<





                                                                                    $PHOLD 7RPDãHYLü
                      $EVWUDFW

                      &RUSRUDWH FXOWXUH UHIHUV WR EHOLHIV  H[SHFWDWLRQV DQG YDOXHV UHFRJQL]HG DQG DGRSWHG E\ PDMRULW\ RI HPSOR\HHV LQ D
                      FRPSDQ\   ,W  LV  H[SUHVVHG  LQ  WKH  ODQJXDJH  XVHG  E\  WKH  RUJDQL]DWLRQ   LWV  VWRULHV   ULWXDOV   V\PEROV   GHFRU
                      LFRQRJUDSK\   DQG  LW  PDNHV  WKH  FRPSDQ\  UHFRJQL]DEOH   DQG  FRQVHTXHQWO\  LW  EHFRPHV  DQ  LPSRUWDQW  SDUW  RI
                      FRPSHWLWLYH  DGYDQWDJH  IUDPHZRUN     5HVHDUFK  GRQH  RQ  JOREDO    KRWHO  FRUSRUDWLRQV  FRQILUPV  WKDW  WKH  FRUSRUDWH
                      FXOWXUH  DV  HVVHQWLDO  HOHPHQW  RI  GLIIHUHQWLDWLRQ  LV  H[WUHPHO\  LPSRUWDQW   UHSUHVHQWLQJ  WKH  SKLORVRSK\   YLVLRQ  DQG
                      PLVVLRQ RI WKH EUDQG  ,Q VRPH JOREDO KRWHO FRUSRUDWLRQV WKH QDWLRQDO FXOWXUH LV SUHVHQW LQ YDULRXV IRUPV  EXW ZLOO
                      QRW SUHYDLO RYHU WKH DGRSWHG FRUSRUDWH FXOWXUH  &RUSRUDWH FXOWXUH LQIOXHQFHV WKH PDQDJHPHQW RI KXPDQ UHVRXUFHV
                      DQG WKH VHOHFWLRQ RI HPSOR\HHV  WKXV VRPH KRWHO FKDLQV HVWDEOLVK WKHLU RZQ HGXFDWLRQDO VWUXFWXUHV ZLWK WKH SXUSRVH
                      WR  IRUP  WKHLU  RZQ  SHUVRQQHO  WR  PDLQWDLQ  DQG  LPSURYH  WKH  GHVLUHG  FRUSRUDWH  FXOWXUH  DQG  TXDOLW\   5HVHDUFKLQJ
                      PHWKRGRORJ\ LQYROYHG DQDO\VLV  V\QWKHVLV  GHVFULSWLRQ DQG FRPSDULVLRQ


                      Keywords: corporate culture, global hotel corporations, national culture, educational structure

                         &RUSRUDWH FXOWXUH DV D SDUW RI WKH VXFFHVVIXO PDQDJHPHQW


                      &RUSRUDWH FXOWXUH LV DQ LPSRUWDQW HOHPHQW RI WKH VXFFHVVIXO PDQDJHPHQW LQ DQ\ HFRQRPLF
                      DUHD  ,W LQFOXGHV DVVXPSWLRQV DQG EHOLHYHV DERXW UHDOLW\  WUXWK  VSDFH  WLPH  KXPDQ QDWXUH
                      UHODWLRQV  DQG  DFWLYLWLHV   ,W  LV  LQFRUSRUDWHG  DQG  HYLGHQW  LQ  WKH  RUJDQL]DWLRQ V  VWRULHV  DQG
                      ULWXDOV  HYHQ LQ D GUHVV FRGH  ,W LV H[SUHVVHG WKURXJK WKH V\VWHP RI YDOXHV ZKLFK UHSUHVHQW
                      SKLORVRSK\  PLVVLRQ DQG YLVLRQ RI WKH FRPSDQ\  XVLQJ WKH ODQJXDJH  V\PEROV  VFHQRJUDSK\
                      DQG LFRQRJUDSK\   &RUSRUDWH FXOWXUH PDNHV YLVLEOH WKH YDOXHV RI WKH FRPSDQ\ ZKLFK PLJKW
                      HPSKDVL]H WKH FRPSHWLWLYH GLYHUVLW\  DQG LQ WKDW VHQVH LW ZLOO LQIOXHQFH WKH SURILWDELOLW\
                      &RUSRUDWH FXOWXUH PXVW EH HPEUDFHG DQG DGRSWHG E\ PDMRULW\ RI HPSOR\HHV  RWKHUZLVH LW
                      ZLOO  EH  SUHYDLOHG  E\  VRPH  RWKHU  FXOWXUH   VRPHWLPHV  QRW  GHVLUDEOH  E\  WKH  PDQDJHPHQW
                      &RUSRUDWH FXOWXUH LV QRW D PRQROLWKLF FXOWXUH ± LV LW D SURGXFW RI YDULRXV VXEFXOWXUHV  7KH
                      VWUHQJWK RI WKRVH FXOWXUHV ZLOO GHWHUPLQH WKH FRUSRUDWH FXOWXUH DV ZHDN RU VWURQJ  7KHUHIRUH
                      WKH  FRUSRUDWH  FXOWXUH  PXVW  EH  PDQDJHG  DQG  QRW  OHIW  WR  WKH  XQSODQQHG  FRLQFLGHQFH
                      &RUSRUDWH FXOWXUH IRUPV FROOHFWLYH LGHQWLW\ ZKLFK HQDEOHV WKH HPSOR\HHV WR EH LGHQWLILHG
                      ZLWK WKH RUJDQL]DWLRQDO PLVVLRQ DQG SROLWLFV  7KH FXOWXUH KHOSV WKH HPSOR\HHV WR PHHW WKH
                      FOLHQWV¶ UHTXHVWV DQG IDFH WKH SUHVVXUHV  LW RIIHUV WKH VWUXFWXUH ZLWKLQ ZKLFK WKH\ FDQ VDIHO\
                      PRYH  DQG  SHUIRUP  ZLWKRXW  WKH  DXWKRULWDWLYH  PDQDJHULDO  VW\OH  ZKLFK  ZRXOG  OLPLW  WKHLU
                      PRWLYDWLRQ  DQG  FUHDWLYLW\   &RUSRUDWH  FXOWXUH  LV  EDVHG  RQ  WKH  FRQFHSW  RI  OHDUQLQJ
                      RUJDQL]DWLRQ   LW  KDV  LPSDFW  RQ  WKH  W\SH  RI WKH  RUJDQL]DWLRQDO  VWUXFWXUH  DQG  PDQDJHPHQW
                      VW\OH  7KHUHIRUH LW VKRXOG LQYROYH DOO HPSOR\HHV DQG DOO QHZ FDQGLGDWHV VKRXOG EH FKRVHQ
                      DFFRUGLQJ WR WKH FRUSRUDWH FXOWXUH  &RUSRUDWH FXOWXUH LV YHU\ LPSRUWDQW ZKHQ WKH FRPSDQ\
                      GHFLGHV WR LQLWLDWH DQ LPSRUWDQW RUJDQL]DWLRQDO FKDQJH EHFDXVH VXFFHVVIXO FKDQJHV DUH QRW
                      SRVVLEOH ZLWKRXW WKH FKDQJH RI D FRUSRUDWH FXOWXUH DV ZHOO


                      ϭ
                        $PHOLD 7RPDãHYLü  3K'  9(51  8QLYHUVLW\ RI $SSOLHG 6FLHQFHV  ,EOHURY WUJ
                      =DJUHE  &URDWLD  DPHOLD WRPDVHYLF  #JPDLO FRP


                                                             ϭ
   3   4   5   6   7   8   9   10   11   12   13