Page 110 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 110
6PDOO EXVLQHVV JHWV VXSSRUW IRU WKH DGYHUWLVLQJ FDPSDLJQV DW WKH ORFDO OHYHO WRR
ZKHUH WKHUH LV JUHDWHU DXWRQRP\ LQ FUHDWLQJ LWV SURPRWLRQDO DFWLYLWLHV WKURXJK GLUHFW
DGYLFHV IURP WKH IUDQFKLVRU RQ KRZ WR GHVLJQ SURPRWLRQDO PDWHULDOV DQG WKHLU
GLVWULEXWLRQ
F *HWWLQJ GHYHORSHG EUDQG 'HYHORSLQJ D EUDQG LV D ORQJ WHUP DQG FRPSOH[
SURFHVV WKDW UHTXLUHV WKH HQJDJHPHQW RI ODUJH ILQDQFLDO UHVRXUFHV KXPDQ UHVRXUFHV
DQG SOHQW\ RI WLPH 7KH HQWLUH SURFHVV LV EXUGHQHG ZLWK D KLJK SHUFHQWDJH RI EXVLQHVV
ULVN DQG TXLWH RIWHQ GRHVQ¶W UHDOL]H WKH GHVLUHG UHVXOWV 7KLV LV SDUWLFXODUO\ HYLGHQW LQ
VPDOO EXVLQHVVHV WKDW QHHG JUHDW DPRXQW RI WLPH WR VHW XS WKHLU EUDQG SRVLWLRQ LQ WKH
PDUNHW DQG EXLOG FRPSHWLWLYH DGYDQWDJH WKURXJK D UHFRJQL]DEOH EUDQG ,QYHVWLQJ LQ D
IUDQFKLVH JUHDWO\ UHGXFHV ULVNV LQ WKLV SDUW RI EXVLQHVV GHYHORSPHQW EHFDXVH WKH
IUDQFKLVH PHDQV D GHYHORSHG EUDQG ZKLFK SURYLGHV DQ H[FHOOHQW VWDUWLQJ SRLQW IRU WKH
QHZ EXVLQHVV ZKLOH DWWUDFWLQJ FXVWRPHUV DQG PDNLQJ SURILW
G 3XUFKDVLQJ SRZHU 'XH WR LWV VL]H L H WKH VL]H RI WKHLU RUGHUV IUDQFKLVH
FRPSDQLHV KDYH WKH SRZHU WR SURFXUH DOO WKH QHFHVVDU\ PHDQV RI SURGXFWLRQ DQG ZRUN
UDZ PDWHULDOV RSHUDWLQJ VXSSOLHV PDFKLQHU\ WRROV VHUYLFHV HWF DW WKH EHVW SRVVLEOH
SULFH 7KH VPDOO EXVLQHVV DV SDUW RI WKH IUDQFKLVH V\VWHP XWLOL]HV WKHVH DGYDQWDJHV
DQG KDV WKH RSSRUWXQLW\ WR UHFHLYH WKHVH GLVFRXQWV IURP VXSSOLHUV 7KLV LV HVSHFLDOO\
LPSRUWDQW IRU WKH QHZ VPDOO EXVLQHVV EHFDXVH RI WKH GLUHFW EHQHILWV VXFK DV WKH
FRPSHWLWLYH DGYDQWDJH RYHU RWKHUV LQ WHUPV RI SULFH ILQDQFLDO VDYLQJV DQG OHVV
HQJDJHG ILQDQFHV WKDW DUH SDUWLFXODUO\ YDOXDEOH IRU WKH EHJLQQLQJ RI WKH EXVLQHVV DQG
DUH DOZD\V ODFNLQJ
&ORVHO\ UHODWHG WR WKH SRZHU RI WKH IDYRUDEOH VXSSO\ LV WKH VXSSRUW WR ZKLFK WKH
VPDOO EXVLQHVV JHWV LQWR WKH DUHD RI EXVLQHVV WKDW LV DVVRFLDWHG ZLWK LQYHQWRU\
PDQDJHPHQW 7KH VPDOO EXVLQHVV JHWV D VRSKLVWLFDWHG V\VWHP WR VFUXWLQL]H LWV LQYHQWRU\
IURP WKHLU HQWU\ WR JHWWLQJ WKH ILQDO SURGXFW 7KLV V\VWHP SURYLGHV D FOHDU LPDJH RI WKH
PDWHULDO VLWXDWLRQ RI WKH EXVLQHVV DQG LV WKH EDVLV IRU SODQQLQJ RI VKRUW DQG ORQJ WHUP
SURFXUHPHQW
H (DVLHU DFFHVV WR ILQDQFH :LWKRXW H[FHSWLRQ DOO VPDOO EXVLQHVVHV KDYH
GLIILFXOW\ ZLWK VHFXULQJ VXIILFLHQW ILQDQFLDO UHVRXUFHV XQGHU IDYRUDEOH FRQGLWLRQV
%DQNV DUH XVXDOO\ YHU\ FDXWLRXV LQ WHUPV RI VXSSRUW WR VPDOO EXVLQHVVHV DQG KDYH
FUHDWHG FRQGLWLRQV DQG FULWHULD WKDW PDQ\ VPDOO EXVLQHVVHV KDUGO\ PHHW %HFRPLQJ SDUW
RI WKH IUDQFKLVHG V\VWHP VPDOO EXVLQHVV IUDQFKLVHH UHFHLYHV WKH EDQN SRUWIROLR RI WKH
IUDQFKLVRU ZKLFK LQ WXUQ HQDEOHV WKH EDQN WR JHW WKH SLFWXUH IRU WKH VPDOO EXVLQHVV¶
IXWXUH .QRZLQJ WKH SRUWIROLR RI WKH VXFFHVVIXO IUDQFKLVH V\VWHP WKH EDQN HDVLO\
DSSURYHV D FUHGLW OLQH IRU WKH VPDOO EXVLQHVV ZKLFK LV SDUW RI WKDW EXVLQHVV PRGHO
6RPH IUDQFKLVH V\VWHPV DOORZ ILQDQFLQJ RI WKH LQLWLDO LQYHVWPHQW WKDW LV DQ
DGGLWLRQDO RSSRUWXQLW\ IRU ILQDQFLDO VDYLQJV IRU VPDOOHU EXVLQHVVHV $OVR WKH VPDOO
EXVLQHVV JHWV NQRZ KRZ LQ WKH DUHD RI ILQDQFLQJ WKURXJK WKH WUDQVIHU DQG DSSOLFDWLRQ
RI SURYHQ V\VWHPV IRU UXQQLQJ ILQDQFHV DQG DFFRXQWLQJ
*HQHUDO GLVDGYDQWDJHV RI VPDOO HQWHUSULVHV ZKLOH XVLQJ WKH IUDQFKLVH
7KH IUDQFKLVHG EXVLQHVV KDV FHUWDLQ GLVDGYDQWDJHV DQG RQH FRXOG VD\ WKDW LW LV QRW D
VROXWLRQ WR DOO LVVXHV WKDW DULVH ZKHQ VWDUWLQJ D QHZ EXVLQHVV +HUH DUH VRPH RI WKH
UHFRJQL]HG FRPPRQ GLVDGYDQWDJHV WKDW FDQ LQIOXHQFH WKH GHFLVLRQ RI WKH VPDOO
EXVLQHVV WR FKRRVH IUDQFKLVLQJ DV D EXVLQHVV PRGHO IRU VWDUWLQJ D VPDOO EXVLQHVV
ϭϬϯ

