Page 106 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 106

%86,1(66 5(/$7,216 :,7+ 7+( )5$1&+,625   $
                         6,*1,),&$17 )$&725  ,1 7+( ,03/(0(17$7,21 $1'
                              '(9(/230(17 2) 7+( )5$1&+,6(' %86,1(66



                                                                                /MXELVKD 1LNRORYVNL
                                                                                     9HUD %RVNRYVND


                       $EVWUDFW

                       'DWD UHODWHG WR WKH JURZWK RI WKH IUDQFKLVH LQ WKH ZRUOG VKRZ JUHDW VSHHG LQ WKH H[SDQVLRQ RI WKH IUDQFKLVHG
                       EXVLQHVV  7KH PDLQ UHDVRQ IRU WKLV LV RI FRXUVH WKH UHFRJQL]HG EHQHILWV RI XVLQJ WKLV EXVLQHVV PRGHO E\ DOO
                       SDUWLFLSDQWV  LQ  IUDQFKLVLQJ   1RWDEO\   EHQHILW  RI  IUDQFKLVLQJ  KDYH  WKH  VHUYLFH  IUDQFKLVH     IUDQFKLVRU  ZKR
                       H[SDQGV KLV EXVLQHVV RQ HLWKHU WKH ORFDO RU LQWHUQDWLRQDO PDUNHW RU FXVWRPHU IUDQFKLVH   WKH IUDQFKLVHH  ZKR
                       JHWV DQ LGHDO RSSRUWXQLW\ WR RSHQ KLV RZQ EXVLQHVV DFFRUGLQJ SURYHQ DQG VXFFHVVIXO EXVLQHVV FRQFHSW
                          )RU DOO LWV DGYDQWDJHV  IUDQFKLVLQJ LV EHFRPLQJ TXLWH DWWUDFWLYH ZD\ RI VWDUWLQJ DQG UXQQLQJ D EXVLQHVV
                       %HFDXVH RI WKH JUHDW SRWHQWLDO LW KDV  RQH FDQ H[SHFW HYHQ JUHDWHU H[SDQVLRQ  7KH DGYDQWDJHV RI ZRUNLQJ
                       ZLWK WKLV EXVLQHVV PRGHO  IURP WKH SHUVSHFWLYH RI WKH LVVXHU RI WKH IUDQFKLVH ± WKH IUDQFKLVRU DQG HVSHFLDOO\
                       WKH XVHU   WKH IUDQFKLVHH ZLOO HQDEOH GHWHUPLQDWLRQ RI WKH EDVLF JXLGHOLQHV RI KRZ DQ HQWUHSUHQHXU FDQ VWDUW D
                       VPDOO EXVLQHVV ZLWK D IUDQFKLVLQJ PRGHO  6HHLQJ WKH DGYDQWDJHV DQG GLVDGYDQWDJHV RI WKH IUDQFKLVH EXVLQHVV
                       DQG DVVHVVLQJ WKH DFWXDO FRQGLWLRQ RI WKH REMHFWLYH FLUFXPVWDQFHV LQ ZKLFK LW VKRXOG IXQFWLRQ  ERWK IURP
                       OHJDO  DQG  ILQDQFLDO  DVSHFW   WKH  SRWHQWLDO  IUDQFKLVHH  FDQ  PDNH  D ULJKW GHFLVLRQ  WR VWDUW KLV RZQ EXVLQHVV
                       IUDQFKLVH  $Q LPSRUWDQW IDFWRU LQ WKLV GHFLVLRQ  HVSHFLDOO\ ODWHU LQ WKH EXVLQHVV GHYHORSPHQW  DUH WKH EXVLQHVV
                       UHODWLRQVKLSV  WKDW  ZLOO  EH  HVWDEOLVKHG  DQG  EXLOW  VWHDGLO\  EHWZHHQ  IUDQFKLVRU  DQG  IUDQFKLVHH   5HVHDUFK
                       FRQGXFWHG  E\  VXUYH\LQJ  DQG  LQWHUYLHZLQJ  RI  WKLUW\  IUDQFKLVHH  LQ  WKH  5HSXEOLF  RI  0DFHGRQLD  DLPHG  DW
                       VFDQQLQJ WKH UHDO VLWXDWLRQ RI WKLV NLQG RI EXVLQHVV UHODWLRQV RI WKH IUDVKLVRU DQG IUDQFKLVHH

                       .H\ZRUGV  IUDQFKLVH  VPDOO EXVLQHVV  IUDVKLVRU  IUDQFKLVHH  DGYDQWDJHV DQG GLVDGYDQWDJHV

                          ,QWURGXFWLRQ

                       7KH FKRLFH RI IRUP IRU VWDUWLQJ D VPDOO EXVLQHVV LV WKH UHDO ILUVW FKDOOHQJH WR WKH RZQHU
                       DIWHU  PDNLQJ  WKH  GHFLVLRQ  RI  VWDUWLQJ  KLV  RZQ  EXVLQHVV   :KHWKHU WR  ODXQFK WKH
                       GHYHORSPHQW RI D FRPSOHWHO\ QHZ FRQFHSW RU WR  FORQH  D VXFFHVVIXO EXVLQHVV LV WKH
                       GLOHPPD WKDW WKH HQWUHSUHQHXU KDV WR VROYH EHIRUH VWDUWLQJ WKH EXVLQHVV DFWLYLWLHV
                          )UDQFKLVLQJ DV D IRUP RI VWDUWLQJ D VPDOO EXVLQHVV KDV WZR HOHPHQWV LQ LWV EDVH
                                5HSOLFDWLRQ RI DOUHDG\ GHYHORSHG DQG VXFFHVVIXO EXVLQHVV V\VWHP
                                 /DXQFKLQJ  D   IRUHLJQ   EXVLQHVV  LGHD  RI  ³RQH¶V  RZQ´   SUHGHWHUPLQHG
                           WHUULWRU\
                          7KH IXWXUH RZQHU RI WKH VPDOO EXVLQHVV VKRXOG XVH DOO WKH DGYDQWDJHV DULVLQJ IURP
                       WKH FKRLFH RI WHUULWRU\ IRU ZRUN  ZKHUH DOO KLV EXVLQHVV DFWLYLWLHV VKDOO EH LPSOHPHQWHG
                       DQG WKURXJK KLV PRWLYDWLRQ  FUHDWLYLW\  LQQRYDWLRQ DQG WDOHQW WR FUHDWH  DGGHG YDOXH  RI
                       WKH DOUHDG\ GHYHORSHG EXVLQHVV PRGHO
                          7KH  EHVW  ZD\  IRU  PDNLQJ  WKH  ULJKW  GHFLVLRQ   ³SURV´  RU  ³FRQV´  VWDUWLQJ  D  VPDOO
                       EXVLQHVV E\ EX\LQJ D IUDQFKLVH  LV FUHDWLQJ D OLVW RI DGYDQWDJHV DQG GLVDGYDQWDJHV RI
                       WKLV EXVLQHVV PRGHO



                           /MXELVKD  1LNRORYVNL   3K'      9HUD  %RVNRYVND   0 6F   8QLYHUVLW\  RI  WRXULVP  DQG
                       PDQDJHPHQW LQ 6NRSMH



                                                            ϵ  ϵ
   101   102   103   104   105   106   107   108   109   110   111