Page 115 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 115

IUDQFKLVHH FDQ WDNH DFWLRQV WKDW GR QRW FRUUHVSRQG WR WKH IUDQFKLVHG EUDQG DQG WKDW
                         GHVWUR\V  WKH EXVLQHVV UHSXWDWLRQ RI WKH IUDQFKLVRU

                           0HWKRGRORJ\

                        7KH VXEMHFW RI UHVHDUFK LQ WKH WKHVLV LV WKH LPSRUWDQFH RI WKH IUDQFKLVH  DV ZHOO DV
                        DQDO\VLV RI WKH FRQGLWLRQV RI DSSOLFDWLRQ RI WKH IUDQFKLVH DV D ZD\ RI VWDUWLQJ D EXVLQHVV
                        LQ JHQHUDO DQG LWV GHYHORSPHQW
                           3UREOHP RI WKH UHVHDUFK LV
                                 XQGHUUHSUHVHQWDWLRQ RI IUDQFKLVLQJ DV D ZD\ WR HVWDEOLVK D QHZ EXVLQHVV RU
                            GHYHORSLQJ H[LVWLQJ EXVLQHVVHV
                                 ORZ OHYHO RI VXFFHVVIXOO\ RUJDQL]HG DFFHVV WR LQIRUPDWLRQ IRU SRWHQWLDO EX\HUV
                            RI  IUDQFKLVH   IUDQFKLVHHV   DYDLODEOH  IRU  FRPSDQLHV     VHOOHUV  RI  IUDQFKLVH
                             IUDQFKLVRUV   LQIRUPDWLRQ DERXW HVWDEOLVKLQJ FRQWDFWV DQG PHWKRG RI VWDUWLQJ WKH
                            RSHQLQJ EXVLQHVV
                           2FFXUUHQFH RI WKLV UHVHDUFK UHSUHVHQWV DFFHVV WR LQIRUPDWLRQ DQG ILQGLQJ ZD\V WR
                        HVWDEOLVK EXVLQHVV UHODWLRQV RU EXVLQHVV GHYHORSPHQW ZLWK IUDQFKLVH

                             6DPSOH VXUYH\  WHFKQLTXHV DQG PHDVXULQJ LQVWUXPHQWV

                        7KH VXUYH\ FRYHUHG    IUDQFKLVH V\VWHPV IURP DURXQG WKH FRXQWU\ DQG RZQHUV RI WKH
                        VDPH ZHUH VXUYH\HG  7KH TXHVWLRQQDLUHV ZHUH GHVLJQHG DFFRUGLQJ WKH DERYHPHQWLRQHG
                        UHTXLUHPHQWV  IRU  WKLV  SDSHU  DQG  FRQVLVWHG  RI  FORVHG  TXHVWLRQV   RSHQ  TXHVWLRQV  DQG
                        TXHVWLRQV ZLWK JUDGHG DQVZHUV
                           7DUJHW JURXSV  PDQDJHUV DQG HPSOR\HHV
                           7HFKQLTXHV XVHG LQ WKLV VWXG\  VXUYH\LQJ  VFDOLQJ
                           0HWKRGV  XVHG  LQ  WKLV  UHVHDUFK  DUH  WKH  IROORZLQJ   PHWKRG  RI  VXUYH\   PHWKRG  RI
                        DQDO\VLV DQG V\QWKHVLV  PHWKRG RI DEVWUDFWLRQ DQG FRQFUHWL]DWLRQ  FRPSDUDWLYH PHWKRG
                        GHVFULSWLYH PHWKRG
                           0HDVXULQJ LQVWUXPHQWV XVHG LQ WKLV UHVHDUFK  TXHVWLRQQDLUHV  IRU HDFK WDUJHW JURXS
                        RI UHVSRQGHQWV   6FDOH YLHZV

                           5HVXOWV

                        7KH TXHVWLRQQDLUH FRQVLVWHG RI    TXHVWLRQV    RI ZKLFK ZHUH WKH IRFXV RI WKH VXEMHFW
                        PDWWHU RI WKLV SDSHU   WKH EXVLQHVV UHODWLRQV ZLWK WKH IUDQFKLVRU DQG LQIRUPDWLRQ RQ
                        IUDQFKLVH  DQG  IUDQFKLVRU   ,Q  WKH  IROORZLQJ  WH[W  ZH  ZLOO  UHYLHZ  WKH  UHVXOWV  RI  WKH
                        DQVZHUV LQ WKH TXHVWLRQQDLUH
                           7KH UHVXOWV RI WKH TXHVWLRQ KRZ GLG \RX LQIRUP RQ WKH IUDQFKLVH DQG IUDQFKLVRU DUH
                        UHSUHVHQWHG LQ )LJ












                                                             ϭϬϴ
   110   111   112   113   114   115   116   117   118   119   120