Page 116 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 116
)LJ $ZDUHQHVV IUDQFKLVHH DQG IUDQFKLVRU
$ZDUHQHVV IUDQFKLVH DQG IUDQFKLVRU
'RPHVWLF EXVLQHVV FLUFOHV )RUHLJQ EXVLQHVV FLUFOHV
'LUHFW RIIHU IURP WKH IUDQFKLVRU 0HGLD
6RXUFH =RUDQ -RYHYVNL 0HDQLQJ WKH IUDQFKLVH LQ WKH HVWDEOLVKPHQW DQG GHYHORSPHQW RI VPDOO
EXVLQHVV 0DVWHU V WKHVLV 6NRSMH
)URP WKH GDWD RQH FDQ VHH WKDW WKH KLJKHVW SHUFHQWDJH RI UHVSRQGHQWV WKDW LV
IRXQG WKH QHFHVVDU\ LQIRUPDWLRQ LQ WKH IRUHLJQ EXVLQHVV FLUFOHV 7KH\ PRVWO\ XVHG WKHLU
DOUHDG\ HVWDEOLVKHG EXVLQHVV UHODWLRQV ZLWK IRUHLJQ SDUWQHUV DQG WKHVH FRQWDFWV UHVXOW
PDLQO\ IURP ORQJ WHUP UHODWLRQVKLSV ZLWK IRUHLJQ EXVLQHVV SDUWQHUV 7KLV NLQG RI
LQIRUPDWLRQ UHWULHYDO LV YHU\ XVHIXO EHFDXVH LW LQFUHDVHV WKH OHYHO RI VHFXULW\ GXH WR WKH
NQRZOHGJH RI WKH VRXUFH RI LQIRUPDWLRQ 0RUHRYHU RI UHVSRQGHQWV UHFHLYHG
LQIRUPDWLRQ WKURXJK GLUHFW RIIHUV IURP IUDQFKLVRUV EXW WKHVH ZHUH PHGLDWHG E\
HVWDEOLVKHG IRUHLJQ EXVLQHVV FRQWDFWV ,W LV LQGLFDWLYH WKDW DOO UHVSRQGHQWV UHODWHG WKH
GHFLVLRQ WR VWDUW D EXVLQHVV WR WKH SUHYLRXV PDUNHW DQDO\VLV 7KH\ QHHGHG WKH DQDO\VLV
WR HYDOXDWH KRZ WKH EXVLQHVV ZLOO EH ILQDQFLDOO\ VXFFHVVIXO DQG IRU PDNLQJ D ILQDO
GHFLVLRQ RQ ZKHWKHU WR VWDUW LW
7KH UHVXOWV IURP WKH TXHVWLRQV ZKLFK DUH GLUHFWO\ UHODWHG WR WKH VXEMHFW RI UHVHDUFK
EXVLQHVV UHODWLRQV ZLWK WKH IUDQFKLVRU DUH SUHVHQWHG LQ WKH IROORZLQJ WDEOH 1R
7KH TXHVWLRQ RQ WKH VXSSRUW WKDW WKH IUDQFKLVHH JHWV IURP WKH IUDQFKLVRU RI
UHVSRQGHQWV VDLG WKDW WKH VXSSRUW WKH\ UHFHLYH IURP WKH IUDQFKLVHH LV YHU\ JRRG RI
UHVSRQGHQWV VDLG WKDW WKH VXSSRUW LV JRRG DQG DV VDWLVIDFWRULO\ 2QO\ RI
UHVSRQGHQWV EHOLHYH WKDW WKH VXSSRUW LV XQVDWLVIDFWRULO\ ZKLFK LV D QHJOLJLEOH
SHUFHQWDJH $OVR D YHU\ LPSRUWDQW GDWD REWDLQHG IURP WKLV VXUYH\ LV WKDW WKH SHUFHQWDJH
ZKR GRHVQ¶W JHW VXSSRUW LV GDWD WKDW FRQILUPV WKDW VXSSRUW LV RQH RI WKH EDVLF
HOHPHQWV DQG DGYDQWDJHV RI WKH IUDQFKLVHH RSHUDWLRQ )LJ
ϭϬϵ

