Page 85 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 85

$Q DSSOLHG LQQRYDWLRQ ZLOO PHHW LWV JRDO  ZKLFK LV  LQ IDFW  WKH UHDVRQ ZK\ LW ZDV
                        FUHDWHG  XQWLO LW JHWV UHSUHVVHG E\ D QHZ LQQRYDWLRQ  ZKLFK ZLOO DVVXPH WKH XVH YDOXH
                        RI  WKH  ROG  RQH   WKDW  LV   XQWLO  WKH  PRPHQW  ZKHQ  WKH  QHZ  LQQRYDWLRQ  EHFRPHV  PRUH
                        FRPSHWLWLYH   7KLV   LQ  IDFW   LQWURGXFHV  WKH  QHHG  RI  VXVWDLQHG  FUHDWLYH  DQG  LQQRYDWLRQ
                        DFWLYLWLHV  DQG  LQQRYDWLRQ   DV  WKH  EDVLF  UHTXLUHPHQW  IRU  SHUPDQHQW  VXFFHVV  DQG
                        GHYHORSPHQW RI WKH RUJDQL]DWLRQ
                           7RGD\   DOO  VXFFHVVIXO  RUJDQL]DWLRQV IRFXV RQ  H[SDQVLRQ DQG  LPSURYHPHQW  RI  WKH
                        LQQRYDWLRQV   WKDW  LV  WR  VD\   RQ  VXVWDLQHG  FUHDWLRQ  RI  LQQRYDWLRQ  WKDW  ZLOO  DWWUDFW  DOO
                        UHOHYDQW IDFWRUV RI WKH PDUNHW  7KDW LV WKH EHVW ZD\ WR JDLQ FRPSHWLWLYH DGYDQWDJH DQG
                        ³GHVWUR\´ WKH XQLQYHQWLYH FRPSHWLWLRQ
                           7KH HQWUHSUHQHXULDO VSLULW DQG LQQRYDWLRQV EDVHG RQ VFLHQWLILF NQRZOHGJH JXDUDQWHH
                        WKH VXFFHVV RI WKH RUJDQL]DWLRQ  7KLV UHTXLUHV IRUPLQJ D VHULRXV DQG UHVSRQVLEOH WHDP
                        IRXQGHG E\ FUHDWRUV DQG H[SHUWV LQ GLIIHUHQW ILHOGV  $OVR  LW LV RI XWPRVW LPSRUWDQFH
                        WKDW  WHDP  PHPEHUV  DUH  SURSHUO\  VHOHFWHG   DQG  WKH  JRDOV  DV  ZHOO  DV WKH H[LVWLQJ
                        UHODWLRQV   WKDW  LV   UHODWLRQV  ZKLFK  DUH  IRUPHG  EHWZHHQ  WHDP  PHPEHUV   DUH  FOHDUO\
                        GHILQHG   ,I  DOO  PHPEHUV  DUH  ZHOO  PRWLYDWHG   DQG  UHZDUGHG  DFFRUGLQJ  WR  WKHLU
                        FRQWULEXWLRQ  WKHQ WKH\ ZLOO IXOO\ FRPPLW WR DFFRPSOLVKLQJ WKH JRDO RI WKH FRPSHWLWLRQ
                        DQG ZLOO IRFXV RQ WKH FKDQJHV  LQ WKH VHQVH WKDW WKH\ ZLOO GLVFRYHU QHZ LGHDV  DQG DV D
                        UHVXOW  WKH RUJDQL]DWLRQ ZLOO DOZD\V EH RQH VWHS DKHDG RI WKH FRPSHWLWLRQ
                           :H FRQVLGHU LQYHQWLYH HYHU\ RUJDQL]DWLRQ ZKLFK QHYHU UHVWV  GHVSLWH RI LWV VXFFHVV
                        DQG  DOZD\V  VHHNV  QHZ  ZD\V  RI  EHFRPLQJ  HYHQ  PRUH  VXFFHVVIXO   )URP  WKH  DERYH
                        VWDWHPHQW ZH FDQ FRQFOXGH WKDW LQQRYDWLRQ SRWHQWLDO LV RQH RI WKH IXQGDPHQWDO VRXUFHV
                        RI FRPSHWLWLYHQHVV  7KDQNV WR WKH PRGHUQ SURFHVVHV  ZKLFK LQFOXGH WKH LQFUHDVH LQ WKH
                        JOREDO  FRPSHWLWLYHQHVV   WKH  GHFUHDVH  LQ  WKH  SURGXFW  OLIH  F\FOH  WKH ULVH  RI WKH
                        WHFKQRORJLFDO  SRVVLELOLWLHV  DQG  WKH  HYHU  FKDQJLQJ  GHPDQGV  RI  WKH  FRQVXPHUV
                        LQQRYDWLRQV EHFRPH PRUH DQG PRUH LPSRUWDQW  DQG DUH FRQVLGHUHG DV NH\ IDFWRU LQ WKH
                        FRPSHWLWLYHQHVV RI WKH RUJDQL]DWLRQV

                           5HVHDUFK DQG UHVXOWV DQDO\VLV

                        6WDWHPHQW 1R   7KH RUJDQL]DWLRQ ZKHUH , ZRUN DW FRQWLQRXVO\ IROORZV WKH LQRYDWLRQV
                        LQ WKH ODERU PDUNHW





























                                                              ϳ  ϴ
   80   81   82   83   84   85   86   87   88   89   90