Page 31 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 31
SURWHFWHG IURP H[WLQFWLRQ 7R DWWUDFW GRPHVWLF DQG IRUHLJQ WRXULVWV DUH XVHG WKH IHVWLYDOV DV
VSHFLDO HYHQWV EHVLGHV VWDWLF FXOWXUDO UHVRXUFHV 9UWLSUDK 0DQLIHVWDWLRQV DV
HYHQWV WKDW FRQWDLQ DXWKHQWLF HWKQLF DQG VRFLDO FKDUDFWHULVWLFV UHSUHVHQW UHFRJQLWLRQ RI D
GHVWLQDWLRQ DQG PDNH WKH FRPSHWLWLYH PDUNHW FRPSDUHG WR RWKHU 6SHFLDO HYHQWV DV SDUW RI
HYHQW WRXULVP KDV EHHQ GHVFULEHG DV VSHFLILF ULWXDOV SUHVHQWDWLRQV SHUIRUPDQFHV RU
FHOHEUDWLRQV WKDW ZHOO SODQQHG DQG FDUULHG RXW WR PDUN VSHFLDO RFFDVLRQV RU DFKLHYH
SDUWLFXODU VRFLDO FXOWXUDO RU FRUSRUDWH JRDOV DQG REMHFWLYHV 7KHVH VSHFLDO HYHQWV UDQJH
IURP QDWLRQDO GD\V DQG FHOHEUDWLRQV LPSRUWDQW FLYLF RFFDVLRQV XQLTXH FXOWXUDO
SHUIRUPDQFHV PDMRU VSRUWLQJ IL[WXUHV FRUSRUDWH IXQFWLRQV WUDGH SURPRWLRQV DQG SURGXFW
ODXQFKHV $OOHQ HW DO *DOLFKQLN :HGGLQJ )HVWLYDO ZLWK LWV WUDGLWLRQ DQG
DXWKHQWLFLW\ KDYH DOO WKH SUHUHTXLVLWHV WR EHFRPH D WRXULVW DWWUDFWLRQ DQG LWV H[SORLWDWLRQ LQ
WRXULVP SXUSRVHV ZLOO OHDG WR EHWWHU UHJLRQDO GHYHORSPHQW DQG JUHDWHU UHFRJQLWLRQ RI
0DFHGRQLD DV DQ DWWUDFWLYH WUDYHO GHVWLQDWLRQ
7KH UROH RI WKH VWDWH LV LQGLVSHQVDEOH LQ WKH SURFHVV RI FUHDWLQJ D SRVLWLYH WRXULVW LPDJH RI
WKH FRXQWU\ LQ WKH LQWHUQDWLRQDO FRPPXQLW\ DV ZHOO DV LQ WKH VSKHUH RI UHVSHFW IRU PDUNHW
UXOHV FRQVXPHU SURWHFWLRQ DQG VDQFWLRQLQJ RI XQIDLU FRPSHWLWLRQ 7XQWHY
7RXULVP KDV EHFRPH D GHYHORSPHQW WRRO IRU PDQ\ UXUDO DQG PRUH LVRODWHG DUHDV WR
VXSSOHPHQW WUDGLWLRQDO LQGXVWULHV WKDW DUH RIWHQ LQ GHFOLQH 0DF'RQDOG -ROOLIIH
7KLV NLQG RI DWWUDFWLRQ ZLWKLQ WKH FXOWXUDO WRXULVP DFFRUGLQJ WR VHYHUDO RI LWV H[SHUWV FRXOG
EH WKH PDLQ JHQHUDWRU RI EULQJLQJ PRUH HFRQRPLF DFWLYLWLHV LQ RQH DUHD DV DQ HOHPHQW RI
SODQQLQJ RWKHU IRUPV RI WRXULVP )URP WKHUH DULVHV ZK\ PRVW FRXQWULHV DUH GHGLFDWH WR WKH
IHVWLYDOV PDQLIHVWDWLRQV DV D WRXULVW HYHQWV 7RXULVW HYHQWV DQG WKHLU LPSDFW RQ
FRPSHWLWLYHQHVV RI WRXULVW RIIHU VWDUWHG WR EH DQDO\VHG LQ PRUH GHWDLO LQ WKH OLWHUDWXUH E\ WKH
HQG RI WKH V DQG PRVW RI WKH UHVHDUFK ZHUH FRQGXFWHG LQ WKH ILUVW GHFDGH RI WKH VW
FHQWXU\ 'USLü 0LORMLFD 3HWURYVND )RU SODFLQJ WKH HYHQWV DV WRXULVP SURGXFW LV
QRW HQRXJK WR KDYH RQO\ D ULFK FXOWXUDO KHULWDJH EXW DOVR UHTXLUHV KLP WR PDQDJH 9UWLSUDK
ZKLFK LQHYLWDEO\ ZLOO DFKLHYH FRPSHWLWLYH DGYDQWDJH +HU RUJDQL]DWLRQ
SURPRWLRQ PHDQLQJ DWWHQGDQFH VWUHQJWKV ZHDNQHVVHV DQG UHDVRQV IRU LWV LQVXIILFLHQW
DIILUPDWLRQ DQG IXUWKHU HYDOXDWLRQ LV LQWHUHVW LQ WKLV SDSHU WURXJK XVLQJ WKH PHWKRG RI
WRXULVW YDORUL]DWLRQ +LODU\ GX &URV
*DOLFKQLN :HGGLQJ )HVWLYDO DV RUJDQL]HG HYHQW DQG LWV KLVWRU\
0DQLIHVWDWLRQV KDYH DOZD\V EHHQ DQ LQWHJUDO SDUW RI WKH WRXULVW RIIHU DQG WRXULVW PRYHPHQW
DQG WRXULVP LQ JHQHUDO EHFDXVH WKH\ DUH SUHVHQWLQJ DQG IROORZ WKH FLYLOL]DWLRQ VRFLHW\ IURP
WKH YHU\ EHJLQQLQJ RI LWV GHYHORSPHQW ,Q HWKQRJUDSKLF PDQLIHVWDWLRQV DUH UHSUHVHQWHG
DOPRVW DOO WKH HOHPHQWV WKDW PRWLYDWH WRXULVW WUDYHO GHVLUH IRU OHLVXUH PHHWLQJ QHZ
FXOWXUHV FLYLOL]DWLRQV DQG VSDFH UHFUHDWLRQ OHLVXUH KREE\ DQG SOHDVXUH %MHOMDF
0DFHGRQLD FDQ EH DPRQJ WKH FRXQWULHV UHSUHVHQWLQJ WURYH IRU FUHDWLQJ FHQWHUV RI
PDQLIHVWDWRQDO WRXULVP 7KH PDQLIHVWDWLRQ *DOLFKQLN :HGGLQJ )HVWLYDO ZLWK LWV
HWKQRJUDSKLF HWKQR VRFLDO FXOWXUDO DQG KLVWRULFDO PRQXPHQWV LV WKH SUHGRPLQDQW
PDQLIHVWDWLRQ RI FXOWXUDO VLJQLILFDQFH WDNLQJ SODFH ZLWKLQ WKH *DOLFKQLN &XOWXUDO 6XPPHU
8QOLNH LQ WKH SDVW ZKHQ LQ *DOLFKQLN DQG LQ WKH 0LMDN DUHD WKLV W\SH RI ZHGGLQJV ZHUH
FRPPRQSODFH DURXQG 6DLQW 3HWHU IHDVW WKH ILUVW WRXULVW HYHQW *DOLFKQLN :HGGLQJ )HVWLYDO
ZDV RUJDQL]HG E\ WKH 6WHHULQJ %RDUG LQ VR WKLV ULWXDO HYHQW WXUQHG LQWR D WRXULVW
DWWUDFWLRQ )XWXUH HYHQWV WRGD\ DUH RUJDQL]HG E\ WKH /RFDO FRPPXQLW\ RI *DOLFKQLN ZLWK
WKH KHOS RI PDQ\ VSRQVRUV ,Q WHUPV RI WRXULVW WUDGH XQOLNH RWKHU HYHQWV FDQQRW JHW D
GHWDLOHG SLFWXUH GXH WR ODFN RI YHULILHG VWDWLVWLFV 7KH RQO\ GDWD DUH IURP WKH ORFDO
FRPPXQLW\ DQG WKH HVWLPDWHV RI WKH 0LQLVWU\ RI ,QWHULRU DFFRUGLQJ WR WKH HQWU\ RI YLVLWRUV
LQ WKH GD\V RI PDLQWHQDQFH %HVLGHV GRPHVWLF WRXULVWV WKLV PRVW JXHVWV RI WKLV HYHQW DUH
Ϯ ϰ

