Page 176 - GLOBAL TOURISM CHALLENGES IN 21st CENTURY
P. 176

35()(5(1&( (7+,&$/ $1' 62&,$//< 5(63216,%/(
                       &21'8&7 2) %86,1(66 &203$1,(6




                                                                                  6LOYDQD 3DVRYVND
                                                                                      7UDMNR 0LFHVNL

                       $EVWUDFW

                       %XVLQHVV HWKLFV IRFXVHV RQ SUHIHUHQFH RI HWKLFDO SULQFLSOHV DQG HWKLFDO DWWLWXGH WRZDUG
                       WKH SUREOHPV WKDW DULVH LQ WKH ZRUN RI D FRPSDQ\
                          (WKLFV  DVVXPHV  SUHIHUHQFH  RI  WKH  JURXQGV  RQ  ZKLFK  D  FLYLOL]HG  VRFLHW\  VKRXOG
                       GHYHORS  ,W DSSOLHV WR DOO DUHDV RI ZRUN RI WKH FRPSDQ\ DQG ODUJHO\ GHWHUPLQHV LWV ORQJ
                       WHUP VXUYLYDO DQG GHYHORSPHQW +RZHYHU  WKH ZD\ VRPH HQWHUSULVHV RSHUDWH  QHJOHFWLQJ
                       WKH HWKLFDO QRUPV DQG UHVSRQVLELOLWLHV WR VRFLHW\  QRW RQO\ KDV D FULWLFDO LPSDFW RQ WKHLU
                       ORQJ WHUP VXUYLYDO DQG GHYHORSPHQW  EXW DOVR DGYHUVHO\ DIIHFWV WKH SODQWV DQG DQLPDOV
                          ,Q  WKLV  UHJDUG  LW  VKRXOG  EH  SRLQWHG  RXW  WKDW  FRPSDQ\  ZKLFK  LJQRUHV  WKH  HWKLFDO
                       QRUPV DQG VRFLDO UHVSRQVLELOLWLHV FRQGHPQV LWVHOI WR IDLOXUH LQ LWV IXWXUH ZRUN
                          7KHUHIRUH WKH FRPSDQ\ WKDW ZDQWV WR RSHUDWH SURILWDEO\ LQ WKH IXWXUH PXVW PDNH
                       HIIRUWV WR HQVXUH ORQJ WHUP VXVWDLQDELOLW\ WKURXJK REH\LQJ HWKLFDO VWDQGDUGV DQG VRFLDO
                       UHVSRQVLELOLWLHV

                       .H\ZRUGV   HWKLFDO  OHDGHUVKLS   VRFLDO  UHVSRQVLELOLW\   VRFLDO  UHDFWLRQ   SHUIRUPDQFH
                       SURILWDELOLW\


                          ,QWURGXFWLRQ

                       *OREDOL]DWLRQ DQG WKH LQFUHDVLQJ QXPEHU RI QHZ FRPSDQLHV LQ GLIIHUHQW DUHDV LQ WKH
                       ZRUOG JLYH QHZ VKDSH WR WKH EXVLQHVV ZRUOG  ERWK LQVLGH DQG RXWVLGH  ZLWK D IRFXV RQ
                       VWDNHKROGHUV
                          5HJDUGOHVV RI WKHLU VL]H  SRVLWLRQ RU DFWLYLW\  WKH PDLQ DLP RI WKH FRPSDQLHV LV WR
                       JDLQ WKH ELJJHVW SRVVLEOH SURILW  RIWHQ IROORZHG E\ GLVUHVSHFW RI HWKLFDO  EHKDYLRU DQG
                       VRFLDO  UHVSRQVLELOLW\   ,Q  UHFHQW  \HDUV   KRZHYHU   WKH  SXEOLF  SUHVVXUH   WKH  FRQFHSWV  RI
                       EXVLQHVV  HWKLFV  DQG  UHJXODWLRQV  RQ  FRUSRUDWH  VRFLDO  UHVSRQVLELOLW\  KDYH  EHFRPH  QRW
                       GHFODUDWLYH RQO\ EXW RSHUDWLYH  ZLWK SURPRWLRQ RI DFFHSWDEOH EHKDYLRU





                       ϭϭ
                          6LOYDQD  3DVRYVND   3K'   8Q 6W .OLPHQW  2KULGVNL  %LWROD   6FLHQWLILF  WREDFFR
                       LQVWLWXWH 3ULOHS 5HSXEOLF RI 0DFHGRQLD  ( PDLO  VBSDVRYVND#\DKRR FRP  7UDMNR
                       0LFHVNL   3K'   8Q *RFH  'HOFHY  6WLS  5HSXEOLF  RI  0DFHGRQLD   ( PDLO
                       7UDMNR 0LFHVNL#XJG HGX PN



                                                            ϭϲϵ
   171   172   173   174   175   176   177   178   179   180   181